HATOMUGI moisturing & facial washing
Brand: Reihaku
Category: expert reviewed

HATOMUGI moisturing & facial washing

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Product Properties

Selected for this product

INACTIVE
Quasi-Drug
INACTIVE
Alcohol Free
INACTIVE
Paraben Free
INACTIVE
Fragrance Free

Conclusion

This foaming cleanser produces a dense, springy foam that cushions the skin without becoming overly heavy, making it easy to spread across the face. During rinsing, the skin develops a smooth, gliding feel, giving the impression that it rinses away easily.

By combining surfactants selected with foam quality in mind, the formula creates a foam that remains resilient without becoming heavy, even when worked over the skin. It is likely to appeal to those who enjoy rich, cushiony foam but find very dense foams too heavy. The clean fragrance, reminiscent of traditional bar soap, also made cleansing feel particularly pleasant.

Note: This review is based on use on normal to oily skin (with oilier T-zone). Those with dry skin may find the finish slightly more on the fresh side.

Skin Finish

Evaluation conditions

This review was conducted after acclimatisation for at least 15 minutes in a controlled environment (22°C ±3°C / 55% ±5% humidity).

Assessment combines sensory experience with interpretation based on ingredient characteristics and formulation design.

The overall finish felt fresh and smooth, with the oil-prone T-zone also feeling thoroughly cleansed.

Around the eyes and mouth, however, a slight feeling of tightness was occasionally noticeable.

Experience

Foam

Using three pumps produced a fine, springy foam.

Appearance of HATOMUGI moisturing & facial washing fine foam
Appearance of HATOMUGI moisturing & facial washing springy foam

👉 Although the foam had plenty of bounce, it remained light and easy to move across the skin throughout cleansing.

The cleanser dispensed approximately 0.99g of foam per pump, which falls within the typical range* for foaming facial cleansers.

During cleansing

Foam rinsed away at an average rate, leaving the skin with a smooth, gliding feel after rinsing.

Key Characteristics

・Springy yet lightweight foam

・A clean fragrance reminiscent of traditional bar soap

・Average rinse-off speed

After-feel

Immediately after cleansing: Slightly hydrated, with a finish close to bare skin

After 3 minutes: Gradually changes to a fresher, smoother skin feel

👉 While the T-zone remained comfortably fresh, the eye and mouth areas occasionally developed slight tightness over time.

How to use

・Wet your face with water or lukewarm water.

・Dispense an appropriate amount of foam into your hands.

・Gently cleanse the entire face using the foam.

・Rinse thoroughly with water or lukewarm water.

Best for

✔ A good fit if you:

・Prefer springy, easy-to-control foam

・Enjoy rich foam but dislike foams that become too heavy

・Like a fresh finish around the T-zone

✔ Worth noting if you:

  • Prefer a noticeably moisturising finish
  • Are prone to dryness around the eyes or mouth

How it’s designed

Why the foam feels this way

The cleansing system combines:

・Anionic surfactant (Sodium Laureth Sulfate)

・Amphoteric surfactant (Lauramidopropyl Betaine)

・Non-ionic surfactant (PEG-12 Laurate)

👉 The combination of surfactants appears to have been selected with foam quality as a priority, aiming to produce a fine, resilient foam with good elasticity.

In use, the foam remained springy without becoming overly heavy, maintaining a good balance between cushioning and ease of movement as it was worked over the skin.

Packaging

The bottle features a design with contrasting proportions, making it easy to position either upright or on its side.

Appearance of HATOMUGI moisturing & facial washing package

👉 It can be placed vertically or horizontally, making it easier to fit different washbasin layouts and available space.

*Based on measurements across multiple products, foaming cleansers tend to dispense around 1g per pump.