FACIAL CLEANSER

Evaluation conditions

This review was conducted after acclimatisation for at least 15 minutes in a controlled environment (22°C ±3°C / 55% ±5% humidity).

Assessment combines sensory experience with interpretation based on ingredient characteristics and formulation design.

Immediately after towel drying, the skin has a slightly clingy, moisturised feel, almost as though it lightly adheres to the fingers.

This gradually shifts into a naturally smoother and fresher texture, while maintaining a comfortable moisturised feel with relatively little tightness.

Overall, the finish sits somewhere between “fresh” and “moisturising”, resulting in a fairly natural post-cleansing skin feel.

On the other hand, some residual oiliness may remain within skin grooves around the T-zone depending on cleansing technique, so gently massaging the foam across the skin may improve the overall experience.

Foam

Using the manufacturer’s recommended four pumps produces an extremely fine and elastic foam.

👉 The foam has a noticeable springy resistance when pressed.

👉 A foam texture that makes it easy to feel substantial cushion and density during use.

The foam volume per pump is approximately 0.9g, which is within the standard range* for foaming cleansers.

During cleansing

The foam resists collapsing easily and maintains its cushioning feel well during cleansing.

Rolling the foam across the skin creates a sensation similar to a gentle facial massage.

The foam also rinses away easily, while still leaving a moderate “clean and refreshed” sensation after rinsing.

Key characteristics

・Dense, elastic foam

・Foam resists collapsing easily

・Rinses away easily

・Fragrance-free with minimal scent

👉 A well-balanced cleansing experience that combines cushioning foam with easy rinsability.

・Immediately after cleansing: moisturised feel → gradually transitions to a smoother, fresher texture

・After 3 minutes: relatively little tightness or discomfort

👉 Changes over time are fairly gradual, resulting in a relatively stable post-cleansing skin feel.

・Use 3–4 pumps

・Apply in the order: forehead → eye area → nose → cheeks → chin

・Spread the foam by gently rolling it across the skin

・Cool water or lukewarm water below 32°C is recommended

👉 Moving the foam in gentle circular motions makes it easier to appreciate the foam’s density and elasticity.

✔ A good fit if you :

・Look for a fragrance-free cleanser

・Prefer the convenience of pre-foamed cleansers

・Prioritise dense, cushiony foam

・Enjoy a massage-like cleansing feel

・Want to minimise tightness after cleansing

✔ Worth noting if you :

・Look for an intensely refreshing finish

・Enjoy fragranced skincare products

If the overall cleansing feel sounds appealing, product details can be checked below.

Cleansing system

The formulation combines amino acid-based surfactants with amphoteric surfactants.

・Amino acid-based surfactants (Potassium Cocoyl Glutamate etc)

・Amphoteric surfactants (such as Sodium Cocoamphoacetate and Lauramidopropyl Hydroxysultaine)

👉 The formulation appears to aim for a balance between cleansing performance and minimising harshness to the skin.

Why the foam feels dense yet rinses off easily

・PEG-75 Dilaurate

👉 This ingredient is thought to contribute to a dense, resilient foam by improving foam viscosity¹ and stability.

It may also work synergistically with the foaming pump system, helping to generate a consistently fine and uniform foam texture.

In addition, a review of the manufacturer's related patents² suggests that combining PEG-75 Dilaurate with specific amino acid-based and amphoteric surfactants can help achieve both a resilient foam structure and good rinseability.

As this product demonstrated both noticeable foam elasticity and easy rinsing during testing, it is possible that a similar formulation approach has been incorporated into its design.

Why the finish feels moisturizing

・Glycereth-26

👉 Among the moisturising ingredients, this may particularly contribute to the soft, moisturised feel after cleansing.

Formulation concept

This product appears to be designed to balance low-irritation considerations with foam quality through both formulation and packaging design.

👉 The formula uses amino acid-based surfactants as its core cleansing agents, while also incorporating multiple formulation factors — including pH — intended to reduce stress on the skin.

👉 Alcohol-free and fragrance-free.

In addition, the formula adopts the relatively uncommon approach of avoiding conventional preservatives, instead relying on controlled usage periods to help maintain product quality.

Appearance & Packaging

The pump head uses a triple-mesh structure designed to generate fine, dense foam more easily.

The back of the bottle also includes a space for recording the opening date, making it easier to manage the recommended usage period after opening.

*Based on measurements across multiple products, foaming cleansers tend to dispense around 1g per pump.

1) https://www.nof.co.jp/contents/cosmeticlounge/material/pdf/noniondl40hnw.pdf

2) https://patents.google.com/patent/JP7778998B2/ja